If you wondering how to rank a porn site in Google so that you can drive more and more organic traffic, this post will answer all your questions.
Making a porn site rank in Google is not drastically different from making any other category site rank.
Before you start a porn website, you should list down the various content categories, pornstars involved and then begin visualizing the structure of the website.
Website Structure
The first and most important step of SEO and how to rank a porn website is to decide on the structure of the website.
You have to list down the categories and sub-categories and plan how to list your content.
You have to understand the requirement and the intent of the user.
We suggest creating a small excel sheet and listing down the pages that you plan to create.
This will give you a lot of clarity.
Home Page
This is an index page and has the maximum authority in most sites. This page serves as the navigation hub from where a user can browse through various pages of the website.
Home page should mention your top categories and the pages that you want to rank the most.
Category or Collection pages
A lot of searches happen with the name of the porn star and hence, you need to create an optimize a page for every pornstar.
What would a user want to see when he/she lands on the page of the porn star.
This is how you need to design the category page.
If you were a user, what would you like to see on a page of a pornstar?
You would want to see all videos listed there. From this page, the user can select the video that they want to watch.
Having said that, we strongly recommend having a static piece of textual content that talks about the page, the person, the theme and the content this page offers.
Video Specific Pages SEO
In a lot of cases, the video specific pages might not rank for high volume of short tail keywords but video specific pages can rank really well for long tail keywords i.e. when users are searching for specific pages/content.
Talking about the page where a video is displayed, you must give related posts/videos options.
This way, the users will watch another video too.
This increases the average time spent on the website.
This will reduce the bounce rate of the website and increase stickiness.
Page Title and Meta Description
Every page has a unique theme and Google deciphers this unique keyword rich theme by reading the page titles and meta descriptions.
The page title is one of the most important elements in the eyes of Google for ranking any page. Hence, you should not only include the top keywords of the particular page in the page title, but also form a sentence that makes a good meaning.
Here, if the page title has keywords and is inviting enough, the users would like to click on your result in the Google SERPs.
Meta Description
While meta description is not an element for hitting top rankings but it helps in getting CTRs if the page ranks well in Google search results.
If your top keywords are inserted in the meta description, users would feel that your result is the relevant one because Google is going to make these words BOLD in the SERPS.
On page Content
In adult content of porn websites, the users visit any website to see videos and images.
While search engines cannot crawl the images and videos, they decipher the keyword theme of the pages by reading and evaluating the other elements of the pages.
The on-page static content hence becomes an important factor and space for you to utilize.
In the static on page content, you can insert the targeted keywords which will help search engines understand what this page is all about.
Whether it is a video specific page or a celebrity specific page or a category page, you must have some static content relevant to the page which includes the top keywords.
Remember, that the content should make sense and it should not look like that the content only has keywords and no meaning to it.
URL
The URLs should be descriptive as well as keyword rich.
Bad URL = domain.com/1234/html
Good URL = domain.com/keyword-rich-url-separated-by-hyphens.html
The good URL can easily be understood by the users as well as gives a clear keyword rich signal to Google.
Internal Links
You must link one page to another from the relevant keywords.
We talked about on-page content and this content is one of the best places to rank other related pages.
If you are preparing content of a porn star X and you believe that the users would also be interested in another porn start Y, the content of the pornstar X can also link to the page related to pornstar Y.
This way, you not only link to another page but also end up maintaining relevancy.
Remember to use the right anchor text and not any random anchor text like “click here”
UX
SEO without good UX means nothing.
It is like someone enters your shop and they cannot find what they entered the shop for
Imagine landing on any porn website and you want to navigate through.
How would you navigate through or browse the various categories?
How would your menu look like?
How would the home page look like?
Which categories would you showcase on the home page of your porn website?
When you visualize these, you will have to link to the respective pages.
It is very important to have a good UX for SEO to succeed. If your website has good videos and content but the UX is not good, the users wont watch the content an go away.
Conclusion on How to Rank a Porn Site
The basics of adult site SEO remains the same as you have to maintain a keyword rich theme for every page.
You have to start with making a clean structure of the website and optimize every page for a select few related keywords. You should not try to optimize more than one page for the same keyword.
Acquiring backlinks is not easy for any porn website because not every other website would be interested in giving a link to your porn website.
You must be selective and focus on the right page and right anchor text when getting a backlink
If the basics of SEO are followed, it should not be a difficult task to get organic traffic for your porn website.